© 2010 Illinois Drug Education Alliance. All Rights Reserved.
Educational Campaigns
IDEA actively promotes educational campaigns during each school year. For each campaign, publications and tools will be made available to assure information and effective practices are being implemented.
Trick or Treat Brain Campaign
*this campaign is a great tie-in for Red Ribbon Week. Contact us if you want to participate!
In an effort to increase awareness of the harmful effects of underage drinking on the teen brain, IDEA has implemented a campaign directed towards parents.
On Halloween, youth prevention/peer leader groups will participate in the Trick or Treat Brain Campaign. On Hallowwen night, instead of asking for candy, the youth are giving the IDEA stress ball brains along with educational information on the negative effects alcohol has on the teen brain. Make sure to include information on your peer group as well!
This is an opportunity for a fun event for youth to provide valuable information in your community.
Toolkit:
- Stress Brains
- Brain Campaign Report Form
